Project Five - Visual Merchandising ... Research

I have been looking through the Internet and have struggled to find information on visual merchandising but to be honest I don't think I really need to find information as it all visual. It says it in the title! I think the best thing to do is just look at actual visual merchandising in the stores around the world and how its been seen by the public and from that take what I can. It should be fairly easy to tell what works and what doesn't.

I have however found this diagram from the 'Food Consultants Australia' website. It shows the factors of good visual merchandising.



It is from a food website so some of the factors don't make sense like the menu one for example but i think it gets across the basic factors. If most companies followed these steps then there would be some success in it.

There is not only visual merchandising but digital as well. Digital signage can show multiple images and messages, they can be displays from LCD or other formats. Digital Signage is found everywhere especially in places such as shopping centres or airports. They mainly display advertisements but occasional important notices.

Digital merchandising saves a lot of time and effort as some particular messages may only need to be displayed for a short period of time, by doing this digitally you only have to mess around on the computer to alter the screen rather then ripping things down which you would have to do with posters and such. Also you have the advantage of showing moving images on a digital screen which may get the message you are wishing to portray out there better.

Here are a few examples of digital signage ...










After looking at the benefits of using digital signage I think I will consider using this method on my three pieces. I will try to put them in convenient places that will be seen by all.