I decided on this as it is going onto the high street where there are families and young children around and some people might not appreciate this type of model. Also I don't think it fits with the New Look image. I am trying to go for a more classic style mannequin that's more fashion related like these ones ..
You can ask anybody and if you show them a this type of mannequin the first thing that springs to mind is fashion which is just what New Look is all about. Now to keep it innovative and fashionable I was thinking of making it less boring like maybe using different fabric on the mannequin with different colours for the different cities. Maybe something like this ..
I think mannequins a bit like these on the high street with the interactive pads would spark a lot of interest. The best way of showing this is a New Look campaign and not just an art piece is to print the logo onto the mannequin. This would show that New Look are getting more exciting and adventurous. The logo I would print onto the mannequin is one like this ...
This idea would be perfect if New Look only had a bigger budget. It just seems too arty for an economy store.
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