This concept has been around for years showing that it does work. I have decided to upgrade by changing the paper posters to small flat screens that show digital images. You can then show multiple images instead of just one.
The second image is a visual screen in a shopping centre ..
This is another visual merchandising campaign that has been used for years. I have only chosen this idea because it reaches out to a wide audience and can be used all over the country without any effort.
The third place I have chosen is the cinema ..
This is a good idea I think because instead of paying for a moving advertisement you could just have a still image like this one and have it flash up between each advertisement before a film. The image would of course change every time but by the time the adverts have done New Look will be painted into every one's head.
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